Ecommerce Manager – Inbound Lead Generation

Ecommerce Manager – Inbound Lead Generation

Full Time, Hybrid (must live within 1 hour of Exeter)

Salary: £35,000–£40,000 per annum, dependent on experience and qualifications

Start Date: Flexible

Closing Date for applications: Sunday 27th July 2025

Are you a strategic ecommerce professional with a passion for driving inbound digital success? Do you thrive on optimising online journeys and using data-driven insight to generate high-quality leads and conversions?

At KnowledgeBrief, we’ve empowered professionals through management development and digital learning for over 20 years. As we expand our digital reach, we’re recruiting for an Ecommerce Manager to lead our inbound digital lead generation strategy, optimising SEO, SEM, CRO, and data performance across every touchpoint.

Why Work With Us

We blend commercial ambition with a values-led culture. Our KBPro platform supports continuous growth, while our digital-first approach fosters autonomy, creativity, and high-impact delivery. Perks include:

• Dedicated CPD time each month for your own development
• 5.6 weeks’ annual leave, plus bank holidays and two paid weeks off over Christmas/New Year
• Two weeks’ paid short-term sick leave
• Access to Health Assured’s employee support programme and rewards
• Opportunities to contribute to cross-team strategic initiatives

Candidates must live within a 1-hour commute of Exeter, for regular in-person working days on Wednesdays.

Ecommerce Manager – Key Responsibilities

• Lead website optimisation using A/B testing, user journey mapping, and analytics to boost conversion and performance
• Own SEO strategy, including technical audits, keyword planning, content optimisation, and backlink growth
• Plan and implement paid search/display campaigns to attract and convert high-intent audiences
• Manage the full inbound funnel: digital engagement, CRM integration, and automation pipelines
• Oversee marketing database integrity, segmentation, compliance (e.g. GDPR), and integration with campaign tools
• Establish KPIs, generate lead performance reports, and use insights to refine tactics and drive growth

Ecommerce Manager – Experience & Skills

We’re looking for a digitally confident strategist who thrives on testing, learning, and optimising inbound journeys. Ideal candidates will bring soem or all of the following experience:

• A proven track record of delivering inbound lead generation via SEO, SEM, and CRO
• Experience managing high-performing websites, landing pages, and optimisation tools
• Familiarity with GA4, Hotjar, Google Tag Manager, and CRM/marketing automation platforms such as HubSpot, Brevo, or Mailchimp
• Deep knowledge of keyword strategy, content optimisation, performance marketing, and analytics reporting
• Confidence in data management, segmentation, GDPR compliance, and campaign targeting
• A commercial mindset with analytical thinking and creative problem-solving capabilities
• Strong project management and stakeholder communication skills
• A passion for digital excellence and continuous improvement

If this role excites you and aligns with your goals, we’d love to hear from you. Please apply with your CV and we will be in touch.

Looking forward to hearing from you!

Nathan

People Partner

KnowledgeBrief

Learn more: KnowledgeBrief

KnowledgeBrief is an Equal Opportunities employer. All qualified applicants will be considered.